A campaign about the importance of sleep. And a good night’s sleep starts with a good bed.
Bensons relies heavily on bricks and mortar retail. COVID had shut down the high street and retail parks and lockdown prevented delivery. With £millions already spent on media, Bensons had an opportunity to build their brand equity, separate themselves from their competitors and create a new brand-response platform to trade off as we eased out of lockdown. Sleep Well. Stay Well. gave us the opportunity to talk about the benefits of sleep wellness over selling discounted beds. And it worked a treat. We drove people online to find out more about sleep wellness and many users also decided to purchase and online sales were double that of last year, when there was no virus.