CV

I am a dedicated Executive-level Creative Director who believes in delivering not just ideas, but meaningful experiences that change behavior and inspire action. I believe that’s how we turn consumers into fans and fans into activists.

 

I have a proven track record in integrated marketing, digital, social, retail, sales promotion, experiential and shopper marketing, as well as TV, radio OOH and print.
And I have a wealth of experience gained from London’s A-List of agencies, including J. Walter Thompson, DDB and Elvis.
Recent achievements include:Creating three of the most successful campaigns that Virgin Media has ever produced.Generating 300% incremental growth on the Heineken business at Geometry Global.
Achieving an 18% increase in annual sales for Sensodyne toothpaste. (Yes, finding a groundbreaking opportunity in the oral healthcare category has left a few people open mouthed.)

So, if you are looking to push your client’s work up the creative scale, generate incremental growth on your existing clients, or win some new ones, let’s talk.

We Are Alexander

2016 brought with it a great opportunity to create something new. I joined US-based independent agency We Are Alexander as Group Creative Director for Europe, to open and lead the European hub of their global organisation, here in London. We are leveraging our existing relationships with brands in the US, AB-Inbev, Doctor Pepper Snapple Group) to create new opportunities here in Europe. In addition, our unique business proposition is already attracting interest from numerous new, European-based clients, including Switzerland’s largest Supermarket chain.

Geometry Global

In 2013 I joined Geometry Global to run the GSK Oral Healthcare business. Through a new multi-channeled approach to the work, I helped to create a massive increase in interest/demand for the product and turn the agency-client relationship into a hugely positive one. With a newly established level of trust, we were able to open the door to many more of the GSK brands, while pushing them up the creative scale. The business has continued to grow ever since. In February 2014, we pitched for and won the Heineken business. I was appointed Creative Director on the account, along with Greg Saynor. And as creative lead, I helped to quadruple the size of the Heineken business in a year.